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Four New Shops, Just in Time for the Holidays

New brick-and-mortar stores for when one-click buying just won't cut it. 



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Acne Studios

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Reach Out and Touch the Tech
For those who prefer Kickstarter to Best Buy for gadget shopping but still like to touch before they purchase, there’s b8ta. With a new location in Hayes Valley, the store, founded by the folks behind Nest Labs (which was sold to Google in 2014), is an early adopter’s paradise. Stop in to try the latest VR headset or to see how that high-tech baby monitor works in real life. Each product is presented and marketed by its creator (through customizable touchscreen kiosks), while store employees—called b8ta Testers—help gather useful data to send back to each brand’s HQ. It’s like the Sharper Image for the Etsy set.
580 Hayes St (At Laguna St.)

Fashion Forward
Having a brand like Acne Studios land in your city is something of a vote of sartorial confidence. And so with the opening of the Swedish label’s new storefront on Geary Street, it seems we San Franciscans (joining Los Angeles and New York) may just be figuring out this fashion thing after all. As a little extra nod of respect, Acne’s creative director, Jonny Johansson, chose International Orange—the official hue of the Golden Gate Bridge—as the store’s signature color. Walls of milky-white polycarbonate set the minimalist tone Acne has become known for, letting the modern, contrarian-cool clothes speak for themselves.
24 Geary St. (Near Kearny St.)

The Wright Way to Shop
By taking over the Frank Lloyd Wright–designed “Mousetrap building” on Maiden Lane, luxury Italian men’s fashion brand Isaia has opened the historic 1949 mini-Guggenheim to the public for the first time since 2015. Inside the restored and retrofitted space, customers can pick their own shopping soundtrack and mix themselves a cocktail from a stash secreted away inside a vintage Venetian bar at the very top of a winding ramp. But the detail isn’t limited to the architecture: Isaia’s bespoke suiting features signature plaids and bold colors and is made to order after consultation with an expert tailor.
140 Maiden Ln. (Near Stockton St.) 

Home Shopping Network
Buying sheets without touching them or a sofa without sitting on the cushions is a risky proposition for even the most seasoned online shopper. So one tech entrepreneur decided to disrupt the online shopping experience by—you’ll never guess—opening an IRL retail space. Inside a gussied-up former fire station in Pacific Heights, Batch offers nesters a chance to shop popular online-only brands such as Parachute Home (linens), Interior Define (sofas), and Helix Sleep (mattresses), styling their products to create the ultimate aspirational living room. Brands will rotate every 8 to 10 weeks, and everything from the art on the walls to the wine in the fridge is available for purchase.
1648 Pacific Ave. (Near Van Ness Ave.)


Originally published in the November issue of San Francisco

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